GMC joins forces with UAE motocross rider Mohammed Al Balooshi for a second year
MIDDLE EAST— GMC rings in the new year by announcing its continued partnership with champion motocross athlete, Mohammed Al Balooshi. The collaboration will enter its second consecutive year with the athlete set for another extremely busy year head – both in terms of competitions and personal accomplishments.
Commenting on the partnership, Kelly MacDonald, Chief Marketing Officer, General Motors Middle East, said: “In 2019 Mohammed Al Balooshi proved to be an exceptional brand ambassador for us in the region where we have so much history and presence, making the decision to work with him in 2020 an easy one for us to make and we are very excited to see what the new year will bring.”
“Every day, Al Balooshi continues to show that he is the embodiment of our brand message ‘We Are Professional Grade’, you can see this through his passion, determination and ability to power through the toughest of challenges.”
Mohammed Al Balooshi said: “I’m truly honored to get the chance to be a GMC brand ambassador in the Middle East again this year. Our partnership goes much further than just me being a face of the brand as we both share the desire to bring change to our beloved region and challenge ourselves to ensure we reach our desired goals – whether that is raising the bar in the automotive industry or getting youngsters into the motocross world.”
The Emirati champion is one of the most renowned names in world cross-country and long-desert motorbike rallies, where he has been competing in extreme sports for almost two decades.
Named the Best Athlete in the UAE by HH Sheikh Mohammed Bin Rashid Al Maktoum Creative Sport Award, Al Balooshi became the first Arab to win a world title in a FIM off-road series by clinching the 2018 FIM Bajas World Cup. In addition, Al Balooshi was the only Arab to reach the finish line at the 2019 Dakar Rally and competing in the renowned rally again that took place in Saudi Arabia.